Bollywood superstar Shah Rukh Khan, backed by more than a dozen brand endorsements, has emerged as the most visible celebrity on television in the first nine months of the year followed by Katrina Kaif and Kareena Kapoor.
The top ten advertisers list, on the hand, is dominated by the consumer goods majors. While Hindustan Unilever (HUL), Procter & Gamble (P&G), and L'oreal India led the pack, telecoms major Idea Cellular and jewellery brand Gitanjali Gems emerged as the only non-FMCG advertisers on the list, according to TAM, a television audience measurement agency.
Film actors, who continue to dominate television screen space thanks to their multiple brand endorsements, have seen their presence decline, even as sportspersons (read cricketers) led by M S Dhoni and Sachin Tendulkar upped their share by 7% between January-September this year compared to the corresponding period last year.
The top ten advertisers list, on the hand, is dominated by the consumer goods majors. While Hindustan Unilever (HUL), Procter & Gamble (P&G), and L'oreal India led the pack, telecoms major Idea Cellular and jewellery brand Gitanjali Gems emerged as the only non-FMCG advertisers on the list, according to TAM, a television audience measurement agency.
Film actors, who continue to dominate television screen space thanks to their multiple brand endorsements, have seen their presence decline, even as sportspersons (read cricketers) led by M S Dhoni and Sachin Tendulkar upped their share by 7% between January-September this year compared to the corresponding period last year.
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